Aki-To Hotel was a practice, passion project from the site Brief Box, which provides sample briefs from which designers can work. So although the client is fictional, the attention to detail in this project is a reflection of a standard fit for clients in the real world.
The brief for this project was to create a visual identity for a Japanese style Hotel.
For the style of the brand I opted for a minimalist, clean design style with a nod to traditional japanese printing techniques. While the traditional style is simplistic, the process of printing is often complex and intricate. The simplicity of the design reflects the ease and comfort of the hotel stay experienced by guests, made possible by the attention to detail by the staff that make it all possible.
For the colour pallet I chose to keep it crisp using black predominantly and a red accent very sparingly.
For the wordmark I chose the font Aileron Regular as it mirrors a cut bamboo reed, with a handcrafted finish. The red 'O' is an incorporation of the national flag commonly referred to as Hinomaru (日の丸, literally meaning “circle of the sun”) or by its official name, Nisshōki (日章旗, “flag of the sun”).
