Ivoire is a Beer made and enjoyed in the Ivory Coast.
However due to the strict alcohol regulations put in place as a result of Covid19 in 2020, they decided to start selling bottled water instead. This decision allowed them to still make use of their bottling plants during a global pandemic.
The client needed water bottle labels designed for their new venture.
I adapted their existing labels so as to keep the brand recognition strong but made sure to give them a lighter, cleaner feel to signify the transition. The distinction through the use of design was imperative to ensure the continued use of their renowned green, glass bottles for distilled water, as opposed to beer.
