The Centre for Analytics and Behavioural Change (CABC) is a non-profit organisation that was formed in 2017 to act in the public interest.
Their aim is to effect positive behavioural change, whether for social upliftment or environmental benefit, or both. Right now, their main areas of focus are social cohesion (e.g. racism, xenophobia, homophobia, gender-based violence), narrative manipulation, sustainability, climate change and public health (HIV/AIDS/Covid-19 and other communicable diseases).
The Head of their Research Department, Adam Armstrong tasked me with creating an internal training manual on 'Fake News' for his team, as well as a series of Posters Highlighting some of the main themes of the Manual.
