Birell is the authentic non-alcoholic malt beverage in Egypt with a unique bitter taste, golden color and rich history. The client specified that a more upmarket and refined package design was their goal.
The Brief was to update their existing can design to not only expand their existing clientele base, but to attract a younger, more diverse clientele.
They wanted an evolution of their existing brand rather than a complete rebranding to serve the purpose of upholding brand recognition, while refreshing the look in an authentic way. It was a redesign and modernization of existing, identifiable elements such as the use of a shield and colour pallete.
OLD DESIGN
NEW DESIGN
