Ideaworks required an infographic to outlay information in a succinct format on 'the role of theory in practice'. The example for the infographic was the reasoning behind the use of drugs.
I opted to use the silhouette of a head and differing imagery within it to represent the varying theories to showcase the implicit thoughts that charge the mind's formulation of beliefs and opinions that determine practical outcomes.
The colour pallet is a continuation of the Ideaworks brand identity for the purpose of cohesion.
